CAPABILITIES

& EXPERIENCE

Big-brand thinking. Startup speed. 25 + years of proven creative leadership.

CAPABILITIES
& EXPERIENCE

Big-brand thinking. Startup speed. 25 + years of proven creative leadership.

MARKETS
  • United States

  • México

  • Latino America

LANGUAGES
  • English

  • Español

FOCUS
  • Brand strategy

  • Creative direction

  • Omni-Channel Campaigns

  • Brand & Design systems

  • Experiential Marketing

  • UX/UI

AWARDS & RECOGNITIONS
  • Goldman Sachs 10kSB program: Babson, Wharton School of Business
  • Logo lounge: Multiple Books.
  • Cannes Lions: Golds, Silvers, Bronzes, Shortlists.
  • Webby’s: Golds, Silvers, Bronzes, Shortlists.
  • One Show: Pencils, Merits, Shortlists.
  • D&Ad: Pencils, Shortlists.
  • CLIO: Golds, Silvers, Bronzes, Shortlists.
  • Addy’s: Golds, Silvers, Bronzes, Shortlists.

CAPABILITIES

Brand Strategy & Positioning
Defining who you are, what you stand for, and how to connect with your audience. From brand architecture to voice and messaging, I help you create clarity and direction.
Creative Direction & Campaigns
Turning insight into ideas that move markets and minds. I lead the creative process from concept to execution—developing campaigns, visuals, and messaging that drive awareness and action.
Design & Visual Systems
Building brands that look as powerful as they feel. Logos, packaging, websites, environments—everything designed for consistency, clarity, and impact.
Fractional Leadership & Mentorship
Bringing senior-level structure and guidance to creative teams. I mentor, align, and elevate in-house talent for stronger, faster results.
Experiential & Brand Activations
Designing immersive brand experiences that spark emotion and connection—from pop-ups to live events and interactive environments.