Amera is a medical transportation service dedicated to being an inspiring partner to those who are on their journey towards healing. Amera exists to take you home (and beyond) when you’re at your most vulnerable. When they first approached us, they had been slowly growing and needed a modern brand refresh to help boost interest in their brand. Our creative process started through interviews focused on laying a trustworthy foundation with the client, as well as getting to the core of their company and figuring out their main mission. The final logo mark focuses on three important factors for Amera: independency, healing, and movement. The butterfly was created as apart of the logo to be a symbolic representation of independence, growth, and taking flight. Bright, vibrant colors were also selected to attract all kinds of individuals seeking for a better life.