Caring for others takes a heroic amount of courage and humility. Heroica Home Health exists to maximize your loved one’s quality of life by providing the best home, hospice, and pediatric care possible. Heroica approached us with no sort of brand identity, standing on the legs of four companies that have consolidated into one. Like all of our cliental, we focused on creating a trustworthy relationship with the clients as well as examining their values and mission for their company. Inspired by the idea of a hero, we created a brand identity that reflected the heroic aspect of the brand. The logo contains a lowercase ‘h’, which is created to look like a cape—just like a hero. The bright and bold color palette and gradient was selected in order to bring about a feeling of joy and reflecting Heroica’s multi-level way in being able to assist your loved one in various ways through the hands of a caring aide.