Lucy Home Health

Like that neighbor, parent, trustworthy partner that doesn’t just have your back—but your heart. Lucy Home Health is personified care with one purpose: to brighten up your day every day through personal home, hospice, and pediatric care. Lucy approached us for a vibrant brand identity to help amplify their company and unique name. Our process started through multiple interviews, defining the company’s mission, purpose, and vision. With this unique name in mind, we created a wordmark logo variations, as well as the sun icon, that ties in with Lucy’s bright and cheery persona. The color palette is sunny and bright, representing the various shades of color you see in the sky as the sun rises.