The City of San Antonio has partnered with The Alamo Colleges District to launch the Train for Jobs SA Program, a training and education program offered for displaced workers seeking to build new skills in high-demand career areas. This program provides assistance to those in hospitality, food service, and retail which were hardest hit by the COVID-19 pandemic. A full advertising campaign was created and targeted in specific areas in the San Antonio metropolitan area. The campaign was launched in both English and Spanish through an omni-channel distribution. Campaign touches included social media, out of home, posters, direct mail, print and display ads.