Prepare for an experience of a lifetime! Once in a Wild is a unique mobile zoo specializing in live animal programs for your next event. They are a unique exotic animal educational experience with a deep purpose to drive empathy towards animals through up-close interactions and one-on-one presentations with a zoologist. Their brand was created with education in mind. We approached their brand identity in a strategic way, where it reflects both excitement and education. The wordmark is fun, expressive, and authentic—three of the many qualities of Once in a Wild. One of their main goals was to be as inclusive as possible, creating an educational program for everyone. With that inspiration in mind, we carefully selected a vibrant and colorful palette in which represents their mission of inclusivity.
